We help media and event companies design and execute a plan to grow revenue.
Arketekt provides fractional sales support and consulting services for B2B and niche digital media companies, events and creators. We have experience across multiple industries and platforms including digital advertising, content marketing, email newsletters, podcasts, video, social media, events and more. As our name alludes, we are a different type of architect that provides your company with a different type of blueprint, one that will help you build diversified revenue streams, strategic brand partnerships and a profitable path forward.
Joe stands out as one of the most talented salespeople I've had the privilege of working with. More than just an exceptional salesperson, Joe is a strategic partner to the business. What truly sets him apart is his commitment to crafting tailored solutions that not only meet but exceed our clients' expectations. He played a pivotal role in facilitating our entry into new markets, driving the creation of new products to meet customer needs, and upleveling our product positioning and marketing efforts.We were incredibly fortunate to have him on our team, and I cannot recommend him highly enough.
Emily Paquette
CEO at Inman
Joe's a pro. He's a master at balancing the needs of his constituencies and isn't afraid of solving hard problems. And he's an exceptionally nice guy — who's also a killer! I loved working with him.
Josh Albertson
Co-Founder of Eater, Curbed and FOUND
I cannot say enough accolades about Joe and team. Absolute pleasure to work with and always go above and beyond to make me feel like I am their only client and there in a heartbeat to answer a question, to offer support and guidance, all year round. Best sales leader I’ve worked with in over 20 years working for startups and global big tech enterprises.
Julie O’Hara
VP Marketing at Localize
Joe was an invaluable partner in our collaboration with Inman for our partnership campaigns. His creativity, dedication, and effective communication were instrumental in achieving our goals. I wholeheartedly recommend Joe to anyone seeking a strategic and talented partner for driving results through B2B and events campaigns.
Maria Grasso
Head of Marketing at Knock
Fractional Sales Leadership
We offer fractional VP/senior sales level support for select clients that need help with strategic partnerships, revenue operations and sales strategy. We can integrate into your team or operate as an outside partner to help you close bigger and better deals. This solution is ideal for early stage companies or solo operators/creators that have traction but are not ready for a full-time hire. We partner with you to develop a custom monetization strategy for your brand and manage the full sales cycle from prospecting to close for strategic brand partnerships. Our team will help you design a blueprint that will maximize revenue and set your company up for long term success.
Consulting Services
Leverage our experience and expertise when you need it. Whether helping with a one-off project or partnering on an ongoing basis to support your team, we can customize our solutions to your specific needs. We are available via virtual consultation (hourly rate), project work (flat fee) or monthly retainer. Below are some of the typical clients and projects we support:
Digital Media Publishers
We focus on B2B and niche media companies that operate across digital platforms, newsletters, podcasts, video, social channels and/or events. We can help with product positioning, pricing strategy, sales collateral, sponsorship packages, custom client proposals, complex partner negotiations, content studio services, prospecting and cold email strategy, revenue team structure, sales compensation models and other business challenges.
Newsletter Operators
Running a successful newsletter but need help with monetization? From advice on ad platforms and pricing strategy to helping you close direct brand partnerships and expand beyond a single newsletter, our goal is to help you unlock greater revenue potential. Leverage us for help with developing ad products and packages, media kit feedback, prospecting, negotiation strategy, revenue operations and other sales related questions.
Events and Conferences
We have experience across large industry conferences, high profile invite-only events, brand activations and virtual events. We are available to help monetize and launch new events or develop custom sponsorship packages, brand partnership ideas and sales strategy for your existing events.
Tech Companies
For select tech partners launching or growing their own events and/or media channels for lead generation and industry thought leadership, we are available to help with strategic partnerships, monetization opportunities, vendor recommendations and other relevant industry expertise.
About Us
Arketekt was founded by Joe Arendt, who has been helping digital media and events companies grow revenue since 2006. Before launching Arketekt, Joe was VP, Brand Partnerships at Inman, real estate’s leading media and conference company, where he managed all aspects of their digital advertising and event sponsorship teams. Prior to that he was VP, Midwest at Vox Media, where he started as one of the company’s first sales reps and helped rapidly scale their revenue organization from nothing to eight figures in annual revenue. Through his various roles, Joe has helped close over $100 Million in brand partnerships and collaborated with hundreds of innovative companies across various industries.Some of the brands we have worked with include:
Contact Us
Interested in working with us? Want to learn more about our capabilities? Have something else to chat about? Please fill out the form below and we will be in touch to discuss the potential ways we can partner.
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